iPandacomisaproductofinternationalizednewmediacreatedatfullstretchbyChinaCentralTelevision(cctv.com)andfullofinnovativeideas.Thechannel’smainthemeisthepanda-arareanimalpeculiartoChina-withtheintentiontointroducetheseadorableanimalsandtheircurrentprotectionsituationtonetizensallovertheworld.